There are some three factors that may make it hard for people to buy vacuum cleaners. Being effective at selling the vacuum cleaners, then, mostly involves helping people to overcome these three issues.
The first factor that may make it hard for people to buy vacuum cleaners is lack of awareness on the usefulness of the vacuum cleaners. This is simply where people are unaware of how the vacuum cleaners can be of help to them. Helping people to overcome this would be simple: just show them how the vacuum cleaners can be of use to them, and how the vacuum cleaners can help improve the quality of their lives. This is easier if, for instance, you are selling best hard floor vacuum cleaners or other similarly specialized vacuum cleaners.
The second factor that may make it hard for people to buy vacuum cleaners is lack of finances: that is, the inability to afford the vacuum cleaners. The way to overcome this is by helping people to access financing for the vacuum cleaner purchases. This problem is likely to be easier to overcome if you are selling cheap vacuum cleaners. That is like, say, if you are selling the best canister vacuum cleaner under $100 in the market.
The third factor that may make it hard for people to buy vacuum cleaners is general lethargy: where people may just keep on procrastinating on the purchase, due to the feeling that going shopping for the vacuum cleaners would be too much work. To overcome this, show the people why it would be in their best interests to buy the vacuum cleaners now, and not some time in the future. You can also partner with agencies like the United States Postal Service in the matter of shipping: so that people don’t struggle with the idea of having to carry the vacuum cleaners home by themselves.