From Fashion To Furniture

According to NDTV, Shoppers in the Afghan capital are going online for everything from fashion to furniture to avoid bomb attacks and sexual harassment, with dozens of start-ups doing a brisk trade where there were few on the ground two years ago.

Suicide bombings and other attacks in Kabul have killed and wounded hundreds of people this year and security is expected to deteriorate ahead of elections planned for October. Sexual harassment on the street is widespread.

The new retailers, with names like AzadBazar.af, afom.af, JVBazar.com, and zarinas.com sell goods ranging from cosmetics, computers, kitchenware, and furniture to cars, rugs and real estate. One website advertises foreign brands including Rolex, Adidas, and Zara.

Student Asila Sulaimani described online shopping as a “good experience” in a country at war, with U.N. figures putting those under 25 at more than 60 percent of the population, the vast majority of them enthusiastic smartphone users. “Who dares go out shopping these days?” she said.

“I am sure there are some people, but for me, it has always been difficult … Fears of an explosion, an attack and the most common thing, harassment, follow me like my shadow.”

Tamim Rasa, 28, is the founder of Rasa Online which he started with $30,000 eight months ago. He has since signed contracts with more than 60 stores and traders, with 80 percent of his customers’ women and cosmetics “a big part of the business”. The store has no physical presence in terms of stock, just an office of eight.

“We work as a connecting bridge between people and large stores and traders. A month ago, we were hardly managing to earn our expenses – we were making a loss – but now we are making a profit of 1,000 to 3,000 afghanis ($14 to $42) a day. It shows we are growing.”


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